Research
Keyti Melakh | 30 minutes
Slideshow links:
Keywords – Research, Campaign, Audience
Strong and reliable research is a vital component of advocating effectively and making informed programming. Whether you are making the case to your audiences, to your staff, to elected officials and other business and community leaders, – information is your greatest ally.
This unit focuses on the importance of research before the start of your campaign in order to maximize your chances of impacting the problem. Several research methods will be presented with their advantages and disadvantages.