English Language Curricula

The evolution of the human being is intimately linked to that of culture. Access to culture guarantees human beings access to a vast reservoir of information, technology, practices and knowledge from the first moments of their life to the point where, for many, culture is intrinsically considered as innate as are eating, drinking or breathing. Our cultural heritage, our cultural acquisitions, are those which mainly define our relationship to the world and the vision that we have of the world. They essentially define our proximity, our hostility or indifference towards others because culture is what creates our links, the feeling of group membership.

Through this module, we will see together how culture shapes the world, gives it direction, invents and reinvents it, but also the mechanisms it uses to perpetuate itself and spread for thousands of years because understanding how culture works is having the opportunity to apply its principles to our campaigns in order to guarantee their success.

Prior Art:

Webinar #9 Mine Pop Culture
https://c4aa.org/2017/02/how-to-win-webinar-9-mine-pop-culture