English Language Curricula

Cognition and Morality

Stephen Duncombe Steve Lambert | 60 minutes

Slideshow links:

Keywords – Psychology, Methods, Creativity

Beginning with a group memory exercise, basic principles of cognition are laid out: pattern recognition, associative strings, neural pathways, snap judgments, and bias confirmation; as well as activist strategies to work with and around these principles: making dry facts into good stories, listening to the stories people tell themselves and weaving your facts into their stories, and using the element of surprise to disrupt traditional narratives and create opportunities for new stories. We explain that how our minds — and brains — work influences how people make sense of the information they receive and the political choices they make. People aren’t necessarily wrong; they are thinking differently than us. If we want people to be more receptive to our messages we need to devise tactics and strategies that take into account human cognition. Creative interventions can be used to make challenging ideas more readily acceptable to those with seemingly opposing political beliefs, and also used to upset and re-map patterns of political belief.

Prior Art:

C4AA Fundamentals #5: Cognitive Science
https://c4aa.org/2016/12/c4aa-fundamentals-5-cognitive-science

C4AA 5 Moral Foundations
https://drive.google.com/file/d/1Xmnj1LjkXaLGhhYTFPFcKGbt8nBLc2fS/view?usp=sharing