Goals Strategy Tactics
Stephen Duncombe Steve Lambert | 20 minutes
Slideshow links:
Keywords – Campaigns, Strategy, Planning
A quick course on the basic components of an activist campaign. Tactics, Objectives, Goals and Strategy are described and their interrelationships are explained.
Prior Art:
Webinar 2: Building a Creative Campaign https://c4aa.org/2016/11/c4aa-fundamentals-webinar-2-building-a-creative-campaign
Exercise: Creative Mapping https://drive.google.com/file/d/1aJyTZua6LljFkZAJAHjQd2stNMfeGQEg/view?usp=sharing